ARCHIVAL EDITION
SNAPSHOT OF THE ERA
scan matchday programme (programmaboekje) 23.02.2013 | Groningen — PEC Zwolle (NL Eredivisie 2012/13)

Official matchday programme (programmaboekje) 23.02.2013 | Groningen — PEC Zwolle (NL Eredivisie 2012/13)

FC Groningen printed matchday programmes regularly that season. For this match a 80-page A5 programme was issued.

Snapshot of the Era: Match Almanac

13

📜 The Gateway to Europe: Coevorden’s Million-Euro Pitch in the Euroborg

As you flip past the local window cleaners and village carpenters, page 45 hits you…

📜 The Man in the Van: Regional Logistics Before the Gig Economy

Before the streets were flooded with anonymous, app-driven delivery drivers working for multinational tech giants,…

📜 The Road to Independence: Motorcycle Dreams at the Euroborg

For many young fans standing in the Z-Side, the ultimate symbol of independence isn't just…

📜 From Gardens to Graves: The Deep Roots of Local Business

When we analyze B2B advertising in football programmes, we usually focus on corporate networking and…

📜 The Carpenter from the Wierde: Ancient Heritage Meets Modern Football

The geographical reach of FC Groningen's commercial network often highlights the stunning historical diversity of…

📜 The Orange Fleet: Cleaning Up the North’s Heavy Industry

The economy of the northern Netherlands is not just built on agriculture and education; it…

📜 The FCGRUNN Escape: Selling Global Sports Dreams in the Euroborg

While the Euroborg is the undisputed temple of football in the northern Netherlands, the fans…

📜 Saving for the Final Whistle: Pension Pitches in the Veenkoloniën

Football is a lifelong commitment. The fans who stood on the terraces of the old…

📜 Painting the Fleet: Rozema Coatings and the Maritime North

The commercial network of FC Groningen stretches far beyond the city limits, reaching deep into…

📜 Growing Local Talent: Alfa-college and the Working-Class Dream

Football clubs constantly talk about developing local talent in their youth academies, but the reality…

📜 The Heart of the Oosterpoort: Fan Culture at the Local Primera

We have seen advertisements for the Primera retail chain in other matchday programmes, but the…

📜 Unlocking the Past: A 2013 Smartphone Time Capsule

Print advertising for digital technology always ages in fascinating ways, but the advertisement for The…

📜 The Taste of the Vismarkt: FEBO’s 100% Dutch Pride

For a foreign visitor, the Dutch concept of the automatiek—pulling a hot croquette or a…