ARCHIVAL EDITION
SNAPSHOT OF THE ERA
scan matchday programme (programmaboekje) 20.01.2013 | Groningen — FC Utrecht (NL Eredivisie 2012/13)

Official matchday programme (programmaboekje) 20.01.2013 | Groningen — FC Utrecht (NL Eredivisie 2012/13)

FC Groningen printed matchday programmes regularly that season. For this match a 80-page A5 programme was issued.

Snapshot of the Era: Match Almanac

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📜 The Quiet Survivors: Two Decades of Ledgers at MAG-Groningen

If you want to know the true financial health of the northern Netherlands, don't look…

📜 Fixing the Weekend Warriors: The Martini Hospital Pitch

A professional football stadium is filled with thousands of people who love the game, many…

📜 Toyota in the Euroborg: Cars, Football, and… Sewing Machines?

If you want to challenge the outdated stereotype that football matchday programmes are only filled…

📜 The Unchanging Number: Visscher Dental Prosthetics

When analyzing the demographics of a football stadium, we often focus on the loud, energetic…

📜 The Kitchens of Tolbert: A Printed Memorial to Amanda Hoppmann

A digital football museum acts not only as a celebration of sports history but also…

📜 The Analog Pitch: Selling Newspapers in the Smartphone Era

Page 61 of the matchday programme features a full-page advertisement that perfectly encapsulates the existential…

📜 The House of Cards: Imtech’s “Green Stadiums” and Corporate Hubris

We previously noted the Imtech logo on the kit sponsor page, but page 65 of…

📜 “SHARE-LIKE AND WIN !!!”: The Wild West of 2013 Social Media Marketing

In the top left corner of page 58, a small advertisement for DA Drogisterij &…

📜 Surviving the Credit Crunch: How Credion Financed the North in 2013

To truly understand the B2B advertisements in a 2013 matchday programme, you have to remember…

📜 The Last Stop Before Germany: Tuil Logistics and the Scandinavian Route

The commercial reach of FC Groningen maps perfectly onto the strategic logistical arteries of the…