ARCHIVAL EDITION
SNAPSHOT OF THE ERA
scan matchday programme (programmaboekje) 20.04.2013 | Groningen — ADO Den Haag (NL Eredivisie 2012/13)

Official matchday programme (programmaboekje) 20.04.2013 | Groningen — ADO Den Haag (NL Eredivisie 2012/13)

FC Groningen printed matchday programmes regularly that season. For this match a 80-page A5 programme was issued.

Snapshot of the Era: Match Almanac

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📜 Riding the Derby High: Maaskant’s Final Push for the Playoffs

Timing is everything in football. When the matchday programme for the clash against ADO Den…

📜 Stepping into the Spotlight: Henk Fraser’s Eredivisie Managerial Debut

The "De Trainer" column on page 5 of the April 2013 programme usually features the…

📜 The Battle for the “Constant Twelve”: ADO Den Haag and the TV Money Race

When reading the "De Tegenstander" (The Opponent) profile on page 6 of the April 2013…

📜 Fighting for the Playoffs: David Texeira’s South American Passion

The "De Hoofdrolspeler" (The Protagonist) feature in the April 2013 matchday programme shines the spotlight…

📜 The Man in Black and the Away Goal Kings

Page 22 of the April 2013 matchday programme serves as the ultimate statistical briefing for…

📜 Paving the Way from Westervelde: The Rural Roots of FC Groningen’s Sponsors

To truly grasp the geographical magnitude of FC Groningen, you have to look at the…

📜 A Three-Course Meal for €15: The Hospitality Map of the Ommelanden

If you want to track the brutal reality of inflation over the last decade, you…

📜 The Bureaucrats in the Boardroom: Selling the Eemsdelta

The business lounges of the Euroborg are not just for private companies selling products to…

📜 Surviving the Solar Crash: How Bosch Pivoted from Electricity to Heat in 2013

At first glance, the banner advertisement at the top of the commercial page in the…

📜 From the Pitch to the Ice Rink: Kardinge and the Business of Team Building

Football is the undisputed king of sports in Groningen, but it is far from the…

📜 Crowning the City: The Timeless Craft of Idéfix in Local Football Print

When browsing the commercial pages of a 2012-13 matchday programme, amidst the standard ads for…

📜 The Colors of Noordlaren: Remembering a Lost Local Craftsman

A digital football museum is not just a repository of sporting statistics; it is a…

📜 Making Eye Care Visible: The Role of Local Opticians in Football Print

In the diverse ecosystem of matchday programme advertising, local healthcare and personal service providers have…

📜 Scoring with the Sun: The Dawn of the Solar Boom in the Euroborg

Directly below the Gasunie advertisement on page 11 is a stark contrast in energy philosophy:…

📜 “How Green is Gas?”: A PR Time Capsule from the Eve of the Earthquake Crisis

Page 11 of the 2012-13 matchday programme features an advertisement that carries immense historical and…

📜 Analog Marketing for a Digital World: Selling Mobile Apps in Print

Looking through the advertising pages of a matchday programme from early 2013 offers a fascinating…