In the narrative arc of a football season, the manager’s matchday column serves as the official mood board. On August 31, 2014, FC Groningen prepared to host Ajax, the reigning champions who had won the Eredivisie title for four consecutive years. In his “De Warming Up” column, manager Erwin van de Looi had to strike a delicate balance between respecting the opponent and rallying his troops after a recent setback.
The team had just suffered a frustrating loss away at ADO Den Haag, ending a nine-match unbeaten streak in the league. Van de Looi didn’t sugarcoat it, calling the defeat a “grote domper” (big bummer). However, he immediately pivoted to the massive opportunity that lay ahead. “A difficult match, but nothing is impossible, certainly not in Euroborg,” he declared. He demanded a higher return on their chances, noting that against Den Haag, they had created enough opportunities in the first hour but failed to execute.

Van de Looi framed the visit of the four-time champions not as a threat, but as a “prachtige uitdaging” (beautiful challenge). He called upon the team to do the “normal things” well and work on improving their overall play, setting a tone of quiet, pragmatic defiance that resonated perfectly with the northern mentality.
A Look into the Future
Reading this column from the perspective of 2026 is incredibly satisfying because we know exactly what happened a few hours after these words were read by the fans. FC Groningen delivered a tactical masterclass, slaying the Amsterdam giants with a resounding 2-0 victory. Van de Looi’s promise that “nothing is impossible in Euroborg” became the defining truth of that afternoon. This victory injected a massive dose of belief into the squad—a belief that would eventually carry them all the way to lifting the KNVB Cup at the end of that historic season.