August 2013 marked a palpable shift in the atmosphere around FC Groningen. After the departure of Robert Maaskant, the club handed the reins to Erwin van de Looi, a man tasked with injecting fresh energy and tactical discipline into the squad. The matchday programme for the first home game of the 2013/2014 season against FC Utrecht perfectly captures this moment of transition and cautious optimism.
In his traditional “De Warming Up” column, Van de Looi addresses the fans with a sense of quiet confidence. The previous weekend, his official debut as head coach had gone better than anyone could have scripted: a resounding 1-4 victory away against NEC Nijmegen. “A victory that tastes like more,” he writes, noting that the squad is eager to present itself to the home crowd at the Euroborg. He acknowledges the unpredictable nature of the pre-season but emphasizes the sheer footballing quality present in his newly assembled team, demanding that the players build on their momentum.

Van de Looi’s words reflect a manager who smells blood but demands absolute focus. He urges the fans to create an intimidating atmosphere for the visitors, noting that for a handful of young players, this will be their absolute debut on the sacred grass of the Euroborg. It is a classic managerial call to arms, setting the tone for a season where home form would be paramount.
A Look into the Future
Reading Van de Looi’s optimistic words in August 2013 feels incredibly poignant in hindsight. This very season laid the tactical and psychological foundation for what would become the crowning achievement of his managerial career at the club. Less than two years later, in May 2015, Van de Looi would lead FC Groningen to their first-ever KNVB Cup victory. The young boys he mentions making their home debuts would mature into cup-winning legends, forever etching his name into the history books of the Pride of the North.