While many football clubs rely on betting companies or global tech brands, FC Groningen’s sponsor of printed materials is heavily anchored in the harsh, industrial reality of the Northern Netherlands. The imposing advertisement for Amasus Offshore, a maritime shipping company based in Delfzijl and Farmsum, showcases the sheer industrial muscle that quietly supports the local football club.
Featuring a massive, ocean-going cargo vessel, the ad is a stark reminder of the region’s economic diversity. The North is not just about agriculture and natural gas; it is a vital maritime gateway. Companies like Amasus Offshore operate globally but choose to invest their marketing budget locally, buying hospitality boxes at the Euroborg to entertain clients from all over the world. It proves that a provincial club is backed by businesses whose ships navigate the roughest oceans.
For the average fan flipping through the programme, seeing a colossal offshore transport ship is a point of regional pride. It underscores a hardworking, no-nonsense Northern mentality—characteristics that the supporters expect to see reflected by the eleven players on the pitch.
A Look into the Future
In 2026, the offshore industry in Delfzijl and the surrounding ports has undergone a massive green transition. Companies like Amasus Offshore are now central players in the installation and maintenance of colossal offshore wind farms in the North Sea. As the region pivots away from fossil fuels, the maritime sector has become the backbone of the renewable energy revolution, and their continued sponsorship of FC Groningen reflects a wealthy, future-proof industrial sector.