A football matchday programme in Groningen is not just a platform for industrial giants and local restaurants; it is also a vital communication channel for the city’s educational institutions. The advertisement for CSG Wessel Gansfort, a prominent local secondary school, perfectly illustrates how educational establishments tap into the passion of the local fanbase. By using the clever slogan “scoren als de beste!” (scoring like the best), the school aligns academic achievement with athletic success, speaking directly to the thousands of teenagers and parents sitting in the Euroborg stands.
For a provincial capital with a massive student population, education is a cornerstone of the local identity. Seeing a school seamlessly integrate football terminology into its marketing highlights the deep local connections of the club. FC Groningen represents ambition, teamwork, and local pride—the exact same values that CSG Wessel Gansfort promises to instill in its students. It is a brilliant piece of local marketing that positions the school not just as an educational facility, but as a part of the city’s vibrant sporting culture.
The presence of local schools in the sponsor pool emphasizes that the stadium is a family environment. The teenagers cheering for their heroes on Sunday are the same kids sitting in classrooms on Monday morning. By investing in the matchday programme, the school ensures it remains visible in the very heart of the community’s weekend rituals.
A Look into the Future
By 2026, CSG Wessel Gansfort has continued to evolve, deeply integrating modern digital skills and sports programs into its curriculum. The school’s connection to local sports has only grown stronger, with many alumni transitioning into the academies of regional professional clubs. The metaphor of “scoring like the best” remains a central part of their identity, reflecting an educational environment that encourages students to excel both in academics and extracurricular passions.